A responsive web design ensures your website will respond to the user’s behavior and environment based on screen size, platform and orientation. If a user switches from a desktop computer to a mobile device your website should automatically switch to accommodate for resolution, image size and scripting.

Having the right layout that looks good and is easy to navigate is critical for user experience. The layout should integrate with the content in a way that makes it easy for users to scan and capture the information they are looking for. The colors and general design should not be too loud or distract from your message. The design should be simple, clean, and take the user from one section to the next, naturally and comfortably. 

When a potential customer finds your homepage you have 3 seconds to communicate what you do and why it’s going to make your customer’s life better. This should be achieved before any scrolling by the user takes place. If the words are confusing or not relevant you’ve already lost them. If they stick around, the remaining content they encounter needs to be relevant, informative, and benefit driven in order to convince them to try out your product or service. 

Having relevant search words and phrases on your website pages provides a big boost to your visibility. Simple things like adding location in the title of a webpage headline can help potential customers find you through a Google search.

Why do you have a website? If you’re a business, the likely answer is to convert more people into customers. Unless you can capture their information and remind them from time to time what you have to offer your website will not be nearly as an effective marketing tool as it should be. Lead generation takes many forms. One of the most used and successful ways to capture leads is by offering a free guide or e-book in exchange for a prospects email address.